Luna Luxe Empire
Luna Luxe Empire
A premium modest-fashion e-commerce platform where the product photography does the selling.
The challenge
A modest-fashion label competing in a crowded market on quality of material and finish — attributes that are invisible in a standard grid-of-thumbnails store layout.
Our approach
An editorial-led storefront: full-bleed campaign imagery, a colour-variant selector that keeps the shopper on one product, a materials story section, and a children's range presented as its own collection rather than a filtered subcategory.
What we built
- Editorial campaign layout with full-bleed collection photography
- Inline colour-variant selection without leaving the product context
- Materials and craftsmanship storytelling section
- Dedicated children's collection presentation
- Full cart, wishlist and checkout flow
